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San Antonio’s free Cowboy Breakfast returns Friday

Event will take place on Jan. 24 at the Frost Bank Center

SAN ANTONIO – The San Antonio Stock Show & Rodeo and Spurs Give will host the second official free Cowboy Breakfast on Friday.

The event — which serves as the launch for the Rodeo BBQ Cookoff during the same weekend — will feature a variety of breakfast tacos, free coffee and free beverages.

>> San Antonio rodeo season kicks off with Cowboy Breakfast on Friday

People who are 21 and over can purchase alcoholic beverages, including beer and the rodeo’s exclusive Surtierra Tequila, starting at 7 a.m. The Cowboy Breakfast will also feature rodeo merchandise, live music and family-friendly activities.

“We are very excited to announce this year that two of San Antonio’s biggest sporting industry leaders and community supporters will come together to give back to Bexar County and the city and kick off the 2nd Annual Official Cowboy Breakfast to start the new year,” stated Cody Davenport, executive director and CEO of the San Antonio Stock Show & Rodeo.

Spurs Give and the San Antonio Stock Show & Rodeo will donate proceeds to the St. Philip’s College culinary program to support the future leaders of tomorrow’s restaurant industry. Students and instructors from the program will help with the cooking.

The Cowboy Breakfast Foundation formerly ran the event until it was taken over by the San Antonio Stock Show & Rodeo in 2024.

The 2025 event will take place on Friday, Jan. 24, on Lot 4 of Frost Bank Center, located on Frost Bank Center Drive, beginning at 5 a.m. and concluding at 10 a.m. Guests can park for free in Lots 6-7.

Find more information about the event here.

WATCH: Justin Horne and Devan Karp play cow patty game at Cowboy Breakfast

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About the Authors
Ivan Herrera headshot

Ivan Herrera, MSc Business, has worked as a journalist in San Antonio since 2016. His work for KSAT 12 and KSAT.com includes covering consumer and money content, news of the day and trending stories.

Devan Karp headshot

Devan Karp is a GMSA reporter. Originally from Houston, Devan fell in love with local journalism after Hurricane Harvey inundated his community and reporters from around the state came to help. He earned a Bachelor's degree in Communication from Trinity University. Devan's thrilled to be back in San Antonio covering the people, culture and news.

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