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WATCH: King William Fair Parade 2023

Annual Fiesta event draws crowd of 35,000 visitors

SAN ANTONIO – The King William Fair and parade will return to the streets of the King William Historic District on April 29.

This year’s Parade theme, “A Story About Fiesta,” will showcase the timeline of San Antonio’s Fiesta tradition, which dates back to 1891.

KSAT will be streaming live Fiesta coverage of the parade starting at 9 a.m. on KSAT.com and KSAT Plus.

The parade route is 1.5 miles long and lasts approximately 90 minutes, according to the King William Fair organization.

If you plan to attend the event in person, admission is $20 for everyone ages 12 and older. Children ages 11 and younger are free.

Attendees can also pre-purchase BlastPass credits. The BlastPass is the only form of payment for all food, beverage, and Kid’s Kingdom purchases at the Fair.

There will be food and drink booths across 15 residential blocks. The Kids Kingdom area features a variety of creative activities, rides, and entertainment specifically for children and families.

Approximately 35,000 visitors attend King William Fair every year. The King William Fair is the primary fundraising event for the King William Association, a non-profit organization that works to preserve and protect the oldest residential historic district in Texas and promote the unique cultural heritage of San Antonio, the organization’s website states.

Wondering what to wear? Check out the forecast from KSAT’s meteorologists.


Watch Fiesta coverage on KSAT

KSAT will offer live coverage of a number of the 2023 Fiesta events including all of the major parades. Here’s when you can watch them on KSAT 12, KSAT Plus (our free streaming app), YouTube and on KSAT.com:

  • Thursday, April 20: Fiesta Fiesta from Travis Park 8-10 p.m. — On KSAT 12 and all digital platforms
  • Monday, April 24: Texas Cavaliers River Parade, 7-10 p.m. — On KSAT 12 and all digital platforms. Watch parade coverage from 7-9 p.m., followed by the “SA Live” River Parade Afterparty from 9-10 p.m.
  • Thursday, April 27: Battle of Flowers Band Festival at Alamo Stadium, starting at 6:30 p.m. — Livestream event on KSAT.com and KSAT Plus
  • Friday, April 28: Battle of Flowers Parade, 9 a.m. - 2 p.m. — On KSAT 12 and all digital platforms. Parade coverage kicks off at 9 a.m. The parade broadcast begins at 10 a.m. followed by the “SA Live” Battle of Flowers Afterparty from 1-2 p.m.
  • Saturday, April 29: King William Fair Parade, Starting at 9 a.m. — Livestream event on KSAT.com and KSAT Plus
  • Saturday, April 29: Fiesta Pooch Parade, Starting at 9:15 a.m. — Livestream event on KSAT.com and KSAT Plus
  • Saturday, April 29: Battle of Flowers Band Festival (rebroadcast), 2-5 p.m. — On KSAT 12 and all digital platforms
  • Saturday, April 29: Texas Eats Fiesta Edition, 6-7 p.m. — On KSAT 12 and all digital platforms
  • Saturday, April 29: Fiesta Flambeau Night Parade, 7-11 p.m. — On KSAT 12 and all digital platforms. Watch the Fiesta Flambeau Night Parade pre-party from 7-8 p.m. with live parade coverage from 8-11 p.m.

About the Authors
RJ Marquez headshot

RJ Marquez is the traffic anchor/reporter for KSAT’s Good Morning San Antonio. He also fills in as a news anchor and has covered stories from breaking news and Fiesta to Spurs championships and high school sports. RJ started at KSAT in 2010. He is proud to serve our viewers and be a part of the culture and community that makes San Antonio great.

Sarah Acosta headshot

Sarah Acosta is a weekend Good Morning San Antonio anchor and a general assignments reporter at KSAT12. She joined the news team in April 2018 as a morning reporter for GMSA and is a native South Texan.

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