PARIS, France – The San Antonio Spurs and Paris Saint-Germain (PSG) have inked a partnership ahead of the former’s visit to the City of Light to promote the NBA Paris Games 2025.
The Spurs announced a series of events with PSG while they visit Paris to deliver community and fan engagement initiatives, a Spurs news release said.
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PSG plays in Ligue 1, France’s top flight for professional soccer.
“As a global organization, the Spurs are deeply committed to fostering connections that extend beyond the court,” said RC Buford, San Antonio Spurs CEO. “This collaboration highlights the importance of engaging with the Paris community and fans while celebrating a shared love of sports with a highly regarded organization like Paris Saint-Germain.
Some of the initiatives include:
Collaborative learning opportunities: PSG and Spurs front office members will unify some of the common challenges sporting organizations encounter around innovation, engagement, and brand development.
Spurs Community Leadership Institute – Women in Sports, Paris: The institute will host a one-day leadership summit with 50 women leaders in sports, government and community. Topics will include leadership development and leveraging sports as a social impact tool.
Exclusive, collaborative product launch: The Spurs and PSG will release an exclusive collection available from Jan. 21 - 26. Sold at PSG’s two flagship stores, the line integrates Paris' cultural tapestry through art and sports. It is unclear if the collection will be sold online.
Attendance at PSG vs. Manchester City Match
Spurs players will attend PSG’s UEFA Champions League match against Manchester City on Jan. 22.
“Paris Saint-Germain is thrilled to collaborate with the San Antonio Spurs, a team that shares our dedication to excellence, innovation, and community engagement,” said Victoriano Melero, Paris Saint-Germain CEO.
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