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Nonprofits, small businesses can receive PR training from local professionals at annual workshop

The Gift of Guidance program will take place from 9 a.m. to noon on Saturday, Jan. 25

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SAN ANTONIO – The San Antonio chapter of the Public Relations Society of America is offering training to local nonprofit organizations and small businesses at its annual Gift of Guidance workshop.

The workshop will take place from 9 a.m. to noon on Saturday, Jan. 25 at the Meals on Wheels office at 2718 Danbury St.

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In a news release, PRSA-SA says it aims to fill a critical need in the community. Local public relations professionals from PRSA-SA will volunteer at the workshop and consult participants on messaging, social media strategies and other effective and low-cost methods to reach audiences.

“We believe that communication is essential to the success of any endeavor, including small businesses, charitable and public service efforts,” PRSA-SA President Rachel Benavidez said. “These good works help support countless neighbors and families, often competing for precious few resources to sustain them. They can be strengthened by this collaboration with PRSA members who want to see our community partners succeed.”

Any small business or 501(c)3 organization based in the San Antonio area can register for the program. Organizations can send up to two paid representatives for $20 per person.

A limited number of scholarships are also available to qualifying participants on a first-come, first-serve basis.

Eligible participants can either be organizations with no public relations professional on staff and no access to support from public relations contractors, or if they do have a public relations employee on staff, they must need additional assistance.

Participants can register at prsanantonio.com. The deadline to register is Friday, Jan. 24.


About the Author
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Gabby Jimenez is a digital journalist at KSAT. Gabby is a San Antonio native and joined the KSAT team in January 2025. A proud LSU alumna, she has reported for newspapers in Louisiana and Virginia, earning a Virginia Press Association award for Combination Photo and Story in 2024.

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